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It was an absolutely huge year for Australians buying sex toys. It was the largest year of sales on record for retailer Adulttoymegastore.
Coronavirus restrictions prompted a tripling of sexdd toy sales in the 48 hours before the 25 March 2020 lockdown. The sex toy self-isolation craze swept the world with Adulttoymegastore reported a significant sales boosts coinciding with major news announcements about the Covid-19 pandemic in Australia, New Zealand and Britain.
Purchases tripled in all three countries on the day the World Health Organization declared the coronavirus a pandemic on 11 March.
Sales for the site doubled in Australia on 22 March when Prime Minister Scott Morrison announced bars would close, and in Britain on 21 March when Boris Johnson announced the same.
Adulttoymegastore was approved as an essential service in New Zealand during their lookdown providing condoms, lubricant, and menstrual cups and perhaps reflecting a wider trend towards disinfecting behaviour – sex toy cleaner. This meant the New Zealand based warehouse could stay operational, shipping thousands of toys to Australians.
It won’t surprise anyone that the top toy for 2020 was the Satisfyer Pro 2.0 Next Generation.
The Satisfyer Pro has taken the world by storm. It was crowned the country’s favourite toy earlier in the year and its popularity has only grown (and grown and grown).
"It’s a phenomenon that’s for sure," Adulttoymegastore owner and operator Nicola Relph says.
“It’s word of mouth. People just love the toy so they tell everyone they know.”
Coming in second is the classic Bullet Vibrator. The bullet is always found in the top five – it’s toy that is reliable and old school.
Hot in the heels of the Satisfyer Pro 2 and bullet is a surprise new entry. Share Satisfaction’s Kama only launched a few months ago is already sitting in third place.
Nicola Relph says Kama could overtake the Satisfyer Pro which is currently Adulttoymegastore’s fastest selling toy in history.
“I think we can call it. It’s been amazing to watch to be honest. Kama is exploding in the same way that the Satisfyer did and we started to get reviews flowing in saying it’s the best toy ever.”
Kama could be the next big thing – “It came out of nowhere but the best toys often do. I think next year it might be number one.”
Lubricants and toy cleaners were in the top five but for toys alone, the Satisfyer brand is unstoppable and it’s all about the clitoris! Rabbit vibes, bullet vibes and clitoral stimulators dominated the market this year. For the first time ever – an anal toy made the top 10. The Amore beaded chain is hugely popular – it’s a beginner toy and speaks to how many Americans were trying out new things over lockdown!
The most popular lubricant was Uberlube. The Luxury Lubricant that everybody loves! The most popular toy cleaner was the Satisfyer Foaming Wash.
Adulttoymegastore is the online retailer that Aussies come to for everything adult. Whether it's to gain knowledge, share experiences or buy new and exciting sex toys to add to your collection. With more than 8,000 products to choose from, combined with our price match guarantee, fast and discreet shipping, unbeatable customer service, easy returns and rewarding loyalty programme and free gifts, we know you'll love shopping with us. Find out more.
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