Melbourne is Australia's leading city for sex toy purchases according to our sales data here at Adulttoymegastore Australia, which has revealed Melbourne's favourite sex toys by suburb.
According to Adulttoymegastore sales data, Victoria currently makes up our largest percentage of overall adult toy sales, at 31 percent, closely followed by New South Wales at 29 percent, and Queensland at 21 percent.
Adulttoymegastore product manager, Emma Hewitt, said sex toy sales in Melbourne are on the rise, taking out the top spot for the most sex toys bought from Adulttoymegastore in Australia over the past six months.
"Melbourne residents sure love their sex toys! Even though Victoria is a smaller state, it has still managed to outrank the rest of Australia in sex toy purchases, which tells us that people living in Melbourne are enjoying sexually adventurous, healthy and happy sex lives!" Emma said.
Melbourne residents are heating things up in the bedroom with the help of sex toys, Adulttoymegastore sales suggest.
The most popular adult products in Melbourne, according to Adulttoymegastore sales data, are lubricant, dildos and anal toys. Adulttoymegastore also segmented Melbourne's sales data by suburb, which has provided a rare insight into what Melbourne residents are using in the bedroom.
Emma said adult toys are becoming increasingly normalized in Australia, and Melbourne is leading the way.
"Sex toys and sexual experimentation is spoken about often in mainstream media, magazines, movies and popular television programmes now, which is all contributing to reducing the stigma around sex toys, and is ultimately leading more and more people to try them," Emma said.
"Fifty Shades of Grey, for example, led to a huge increase in sex toy sales, particularly bondage gear, which shows the power popular culture has on increasing awareness and dispelling stigma."
Adulttoymegastore is encouraging Australians to continuing experimenting with adult toys as a way of enhancing their sex lives.
"Australians shouldn't feel embarrassed about buying sex toys, and online shopping means purchasing adult products is more discreet than ever. It's certainly a testament to Melbourne being sexually adventurous and experimental in the bedroom," Emma said.
"We hope sharing our sales data will help to show how common and normal it is to buy sex toys in Australia!"
Adulttoymegastore offers a wide range of adult toys, suited to beginners to advanced users, with a range of prices to suit people's individual budgets. Shop our range of sex toys now!