A new trans-Tasman sex survey has found over one in four New Zealanders and Australians have taken naked selfies. Those taking nudes were more likely to be women, but NZ men like sending naked selfies as much as women do.

The UMR survey commissioned by Adulttoymegastore found 30% of New Zealanders and 28% of Australians have sent naked photos of themselves to someone. Aussie men are the least likely to sent a nude compared to New Zealand men (25% of Australian men vs 30% of New Zealand men). Around 31% of Australian women have sent nudes and 29% of New Zealand women. Naked selfie sending is most common in younger generations - Gen Z (48%) and Gen Y (47%).

New Zealanders love to sext more than Aussies

A trans-Tasman sex survey has found New Zealanders love to sext, and they love it even more than Australians do.

The UMR survey commissioned by Adulttoymegastore found 32% of New Zealand men have engaged in sexting compared to 29% of Australian men. Women love to sext with 37% of New Zealand women and 34% of Australian women saying they sext (35% New Zealanders total, 32% Australians total).

Sexters are more likely to be women (34% compared to 30% for men) and they’re more likely to if they’re younger, with sexting decreasing with age. The survey found - 49% of Gen Z, 49% of Gen Y, 35% of Gen X, 14% of Baby Boomers and 8% of the Silent Generation.

Almost half of New Zealanders and Australians have bought from an adult toy store.

A whopping 43% of New Zealanders 40% of Australians have bought sex toys. They are more likely to be women, but not by much. Aussie men trail behind. The survey found 41% of New Zealand men have bought sex toys, 38% of Australian men have, 45% of New Zealand women have shopped at an adult store followed by 42% of Australian women.

Gen Y are most like to buy (50%: 41% men, 58% women), followed by Gen X (50%: 47% men, 53% women). Adult shopping is still fairly common for baby boomers (32%) and silent gen (21%).

Further information

Adulttoymegastore commissioned UMR to carry out this 2020 sex survey. UMR offers clients an extensive quantitative research suite covering telephone, online, and face-to-face collection. This survey covered 2500 respondents handpicked by UMR to cover age, gender and region in Australia and New Zealand.

Of the survey respondents: 42% were married 27% were single 15% were in a committed relationship and living together 7% were in a committed relationship and not living together 3% were recently divorced or separated 3% were widowers 1% were engaged less than 1% were ployamorous