A huge trans-Tasman sex survey has revealed Aussies love to masturbate.

Record sales of adult toys in Australia took the world by surprise but it shouldn't have. A new trans-Tasman sex survey says Aussies masturbate heaps!

Adulttoymegastore commissioned a survey of Australians and asked them a wide range of questions about sex, sexuality and masturbation. The results are in, thanks to UMR, and the truth is - both nations love a bit of rub and tug.

Almost one in ten Australian men masturbate once a day or more often (9%).

One in five Australians masturbate a few times a week. They are more likely to be men (29% of men), than women (12% of women).

One in ten Australians masturbate once a week (10% of Australians). And 17% of Australians masturbate a few times a month.

The most frequent masturbators, clocking in at once a day at least are Gen Y men (at 13%). Almost half (43%) of the women from the silent generation surveyed have never masturbated. Around 23% of women from Gen Z have never masturbated - the second highest group.

Over half of Australian men masturbate at least a couple times a month (65%) compared with just 38% of women. And 24% of men masturbate once a month or less and 34% of women once a month or less often.

Almost half of Australians surveyed have bought from an adult toy store (40%). They are more likely to be women, but not by much. Australian men are the least likely to buy from an adult toy store - 38% have made purchases and 42% of Australian women have.

Gen Y are the most likely generation (50%: 41% men, 58% women), and Gen X (50%: 47% men, 53% women) to buy toys. Adult toy buying is less likely by boomers (32%) and the silent generation (21%).

Could it be that Australians want more sex?

The sex survey found Australians want more sex: 86% of respondents said they don't get enough. Of the respondents, 93% of men said they want more. And 78% of women said they want more.

Only 8% of Australians want sex less often. They are more likely to be women.

So what are they buying?

It won't surprise anyone that the top toy for 2019 in Australia was the Satisfyer Pro 2 Next Generation. The Satisfyer Pro has taken the world by storm. It was crowned the country's favourite toy earlier in the year and its popularity has only grown (and grown and grown).

This year, Adultoymegastore had to set up stand-alone pre-order pages to keep up with demand.

"It's a phenomenon that's for sure," Head of Customer Satisfaction Sophie McGrath says.

"In just one day we sold 3500 units and it's all word of mouth. Women just love it because it's so effective."

Adulttoymegastore owner and operator Nicola Relph agrees, saying the Satisfyer Pro 2.0 has revolutionised the sex toy industry.

"Satisfied customers are telling everyone they know and it's our fastest selling toy in history."

The success of the Satisfyer brand isn't surprising Nicola says.

"They're really affordable toys and they're of a high quality. That alone makes them popular - but the new airwave technology they're rolling out has made them wildly popular."

Further information

Adulttoymegastore commissioned UMR to carry out this 2020 sex survey. UMR offers clients an extensive quantitative research suite covering telephone, online, and face-to-face collection. This survey covered 2500 respondents handpicked by UMR to cover age, gender and region in Australia and New Zealand.

Of the survey respondents:

• 42% were married
• 27% were single
• 15% were in a committed relationship and living together
• 7% were in a committed relationship and not living together
• 3% were recently divorced or separated
• 3% were widowers
• 1% were engaged
• less than 1% were ployamorous