Adulttoymegastore x HELL Double the Pleasure for Valentine's Day

HELL and Adulttoymegastore’s highly successful Valentine’s Day campaign returns for 2022, doubling the pleasure for all genders by giving away 5500 free Mini Bullet Vibrators and C-Rings to celebrate the modern day of love.

From 12th February, (until stocks run out) customers aged over 18 can opt-in to receive one of the sex toys when ordering a HELL Double Pizza. Demand last year was so high 4500 Bullet Vibrators sold out in mere hours, leaving some customers satisfied, and others wanting more.

Nearly half of all New Zealanders own a sex toy, according to data* from Adulttoymegastore (ATMS). While women are most likely to purchase one, men aren’t far behind at 41 per cent. As we enter the third year of the COVID-19 pandemic, ATMS also reports that sales have grown year on year, with smaller towns – particularly those in Northland – seeing the biggest increase in sales through extended Lockdown periods in 2021.

Adulttoymegastore's in-house Sex Educator Emma Hewitt says that along with panic buying flour and toilet paper, people were also loading up their carts at ATMS.

“People were going to be stuck at home, many of them without a partner and there was a big rush to get their hands on something to enjoy. And why not?” she says.

“As the pandemic continues, things are stressful and we deserve pleasure for pleasure's sake, but it’s also a great way to relieve stress, help us sleep and stop thinking about the pandemic for a little while! Exploring new pleasures ourselves and having fun with our partners is a great way to do this.”

Both the Share Satisfaction Mini Bullet Vibrator and C-Ring are bestsellers, with the company selling more than 9000 C-Rings every year, and demand growing annually as people become aware of the benefits of using one, as outlined in this article. Emma Hewitt says all signs point to Kiwis being more adventurous, whether that’s on their own or with a partner.

“Open communication results in healthy relationships. Every year there is better understanding about adult toys and how they can positively supplement great sex lives. We are thrilled they are mainstream now, and we can have some healthy, mature and most importantly fun conversations about sex-positivity and pleasure,” she says.

The campaign is strictly R18 - adults will need to verify their age before opting-in to receive the Adulttoymegastore Bullet toy or C-Ring. HELL and Adulttoymegastore have ensured that the adult toys will be discreetly packaged and sealed with an R18 sticker. Using targeted digital marketing, HELL has been able to carefully select media channels and target adults, to minimise any risk of the R18 campaign reaching minors.

Visit the HELL website on Saturday the 12th of February 2022 to get your free sex toy with your pizza. This promotion is limited to one adult toy per order.

Find out more about the products and promotion here.

*Data obtained from Adulttoymegastore’s 2020 sex survey conducted by UMR.