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Adulttoymegastore in the media

ATMS Sex Educator Emma Hewitt featured in Mamamia

ATMS Sex Educator Emma Hewitt featured in Mamamia

ATMS Sex Educator Emma Hewitt featured in Mamamia

ATMS Sex Educator Emma Hewitt was recently interviewed by Mamamia to talk about brat culture in BDSM.

If you’ve been on the internet in the last 8 weeks you have likely seen the term brat popping up everywhere. Once Charli XCX dropped her new album ‘Brat’, the internet went crazy for it and even more so when she tweeted that Kamala Harris is brat.

Mamamia investigated what it means to be brat and interviewed Emma about the term in a BDSM context.

While borrowing characteristics from BDSM sub-culture isn't going to be in every pop singer's marketing plan, Hewitt thinks it's testament to Charli XCX's ability to show off versatility and boldness amongst her peers.

"She's not a cookie-cutter pop star and you never know what you are going to get with her," she says.

"On the album, going from 'I Think About It All the Time' — a song about worrying about running out of time to have a child and the existential crisis that comes with that — straight into '365', which is a party anthem, just proves that you can't make any assumptions about her, what she is going to sing about or what she wants out of life."

And therein lies the essence of 'brat summer': a larger-than-life persona that fulfils all the corners of your being. It's bold, it's cheeky, it's wild and, let's be honest, it's steeped in BDSM lore.

You can read the full article at Mamamia.

  • The ATMS team

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