Adulttoymegastore featured in bodyandsoul.com.au story about Aussie men’s sex toy buying habits

“Men are now buying more sex toys than women. The reason why will shock you.”

The story on bodyandsoul.com.au features Adulttoymegastore’s recent sales data which discovered that in Australia, men are outspending women on sex toys in every state except Queensland. Interestingly, men aren’t just buying for themselves but are buying up large on vulva toys, suggesting that they are buying toys for their female partners.

“In addition to toys designed for male stimulation, men are purchasing an overwhelming number of toys traditionally marketed towards women, indicating that sex toys – and the pleasure they evoke – are becoming a shared priority in relationships. In fact, 47 per cent of sex toys purchased by men are designed to increase female pleasure.

Comparatively, in other countries such as New Zealand, sex toy usage is dominated by women by 35 per cent, with ladies also outspending men by 13 per cent.”

Our sex educator Emma Hewitt-Johnson is quoted in the article:

“I’m fascinated and delighted to see so many men buying toys for their female partners in Australia. I think there has been a theory for a long time that heterosexual men are intimidated by women enjoying solo pleasure with sex toys, but that is starting to change, and this is such a good thing,”

You can read the full article at bodyandsoul.com.au

- The team at Adulttoymegastore (ATMS)