The 2024 Adulttoymegastore Masturbation Survey features on Newshub

Our recent masturbation survey was featured in an article on Newshub titled Masturbation May: Kiwis' self-pleasure habits revealed in new bare-all survey.

In May we conducted a survey of 2500 people across New Zealand and Australia to understand more about our respondent’s masturbation habits and attitudes towards masturbation. The study involved a self-reported questionnaire about masturbation frequency, habits, preferences and experiences of pleasure and/ or shame.

In the feature, I commented on the findings, saying, that while society has made significant progress in breaking down outdated and unhelpful barriers around sex and sexuality, feelings of shame continue to persist among certain groups.

Here are a few of the survey’s key findings:

• The most common frequency of masturbation is a few times a week.
• Those in casual relationships are masturbating the most: 90% at least once a week.
• Masturbation most frequently occurs in the bedroom, bathroom, car, and for some men, the home office.
• Men are more likely to receive positive messages around masturbation, while women are more likely to be shamed.
• Gen Z has experienced the most shame around masturbation.

You can read the full piece at Newshub.co.nz