What is the most popular sex toy in New Zealand?

Kiwis certainly love their sex toys, and we love to hear it (it’s kind of our whole thing). 81% of the nearly 5000 Kiwis who responded to the Mega Kiwi Sex Survey currently own at least one sex toy. 9% said they don’t own one right now, but they have in the past. And 9% of respondents have never owned a sex toy.

And, contrary to what you might expect, there’s not much of a difference in toy ownership across gender. Yes, women are more likely to own a sex toy than men, but only just! 83% of women report owning a toy vs 79% of men. But they are both beat out by the 91% of trans and non-binary people that own a toy. Hell, yeah!

We asked the respondents that either currently own a toy or have in the past which types of sex toys they have tried and the top result might surprise you...

What’s the most popular sex toy in New Zealand?

The humble dildo reigns supreme as the sex toy that most people have tried!

63% of Kiwis who have used a sex toy report trying a dildo. Clitoral vibrators are the second most popular sex toy overall, with 53% of Kiwis having tried one. Cock rings round out the top 3, with 49% and butt plugs come in a very close 4th with 48%.

What sex toys have Kiwi's tried?

63% have tried a dildo
53% have tried a clitoral vibrator
49% have tried a cock ring
48% have tried a butt plug
46% have tried a clitoral suction toy
38% have tried an internal G-spot vibrator
30% have tried a penis masturbation toy
28% have tried BDSM/ bondage gear
26% have tried a remote-control vibrator
23% have tried anal beads
21% have tried a couple's vibrator
21% have tried nipple toys
17% have tried an app-controlled vibrator
10% have tried a penis pump
9% have tried sex furniture/ position aids

Dildos are popular for all genders

The popularity of the dildo isn’t gender specific. Dildos took out the top spot for women (70%), non-binary folks (86%), trans women (80%), and trans men (87%). The only group where it didn’t rank for the top 3 most tried sex toys was among men. Only 54% of male survey respondents have tried a dildo. The most popular toy for men was cock rings (68%).

Here’s the most popular sex toy in New Zealand by gender

Women’s top 3 sex toys

Dildos 70% (by only 2 votes!)
Clitoral vibrators 70%
Clitoral suction toys 63%

Men’s top 3 sex toys

Cock rings 68%
Penis masturbators 55%
Butt plugs 54%

Non-binary folks top 3 sex toys

Dildos 86%
Clitoral vibrators 61%
Butt plugs 57%

Transgender women's top 3 sex toys

Dildos 80%
Butt plugs 80%
BDSM gear 60%

Transgender men's top 3 sex toys

Dildos 87%
Clitoral vibrators 79%
Internal/ g-spot vibes 58%

Why are dildos so popular?

Dildos are a humble sex toy. In a world of thrusting, sucking, heating and even light up sex toys, the dildo seems simple by comparison. But this is why they’re so popular. The simplicity of a dildo means it's incredibly versatile and can be used in lots of different ways.

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And with dildos, any hole really is a goal, as they can be used vaginally, anally, or orally, meaning that you can use it no matter your anatomy.

Dildos are designed primarily for penetration of the body. They can be thrust in or out, or they can be inserted and held in place to stimulate and lightly stretch the opening of the vagina or anus. This is seriously good when used alongside stimulation of the clitoris or penis with your hand or another toy. Many dildos will have a suction cup that can be attached to a smooth, flat surface like a chair or the wall of the shower for hands-free play too.

You can use dildos for strap-on sex and pegging with a harness and they are popular toys for double penetration, either alongside a penis or another sex toy. And of course, they are a great addition to fantasy role play. Werewolf, tentacle, unicorn horn. Whatever you can think up, there’ll be a fantasy dildo to help you get into the mood.

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You can get realistic dildos that look and feel like a penis, classic dildos without phallic features that could be smooth, curved or textured, coloured dildos, glowing dildos and any manner of insertable shapes. There really is a dildo for ALL occasions.

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To find out more about how Kiwis are dating and having sex, check out the full results of the Mega Kiwi Sex Survey 2025.

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Check out Adulttoymegastore’s full range of dildos.

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